Definition: The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place.
It was designed to suggest that you should have a balanced mix of marketing activities within your marketing plan. Holistically you have product or services, priced correctly for your market, at the right location for maximum effect with powerful promotional activities to communicate your offerings to your target customers. Lush relies heavily on public relations Beneficial to Lush however can also be detrimental Pictures Bibliography Lush does not use above the line promotion Lush doesn't use a lot of sales promotion Coupon giveaways: loyal customers, bad experience. Unique Allows Lush to stand out Finding the right marketing mix can lead to a profitable growth and a higher return on investment. By considering the right advertising strategy retailers can persuade consumers to choose to do business with their retail brand. The fundamental approach used my modern retailers in marketing their products is the Four Ps of Retail Marketing.